Hunting & Fishing - Hard & Soft Baits

4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

4-1/8" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

X-Rap® Twitchin’ Minnow 4" Electric ChickenThe aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimmin...

X-Rap® Magnum Stick 17 - HD GhostThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, ma...

X-Rap® Magnum® 20 Yellowfin TunaThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its ...

X-Rap® Magnum® 20 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset...

X-Rap® Magnum® 30 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its...

X-Rap® Magnum® 30 Yellowfin TunaThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its ...

X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives t...

Gulp!® Saltwater Swimming Mullet - 4" - PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley...

X-Rap® Magnum® 15 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its...

X-Rap® Magnum® 15 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset...

Gulp!® Saltwater Grub - 4" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gul...

Salt Pro Minnow - 6-3/4" - Floating - Yellow Pearl Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popular...

Salt Pro Minnow - 5-1/8" - Floating - Black Purple Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popular...

4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart f...

30' Jet Driver - Silver UV CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is rel...

4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apa...

X-Rap® Long Cast 5-1/2" Hot Pink UVDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy an...

X-Rap® Magnum® 20 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

X-Rap® Magnum® 20 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to...

X-Rap® Magnum® 15 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

X-Rap® Magnum® 15 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pres...

X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water an...