Hunting & Fishing - Hard & Soft Baits

X-Rap® Magnum® 30 BonitoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset d...

X-Rap® Magnum® 15 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

X-Rap® Magnum® 20 Glass GhostThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

Gulp!® Saltwater Swimming Mullet 6" - Pink ShineThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! B...

Gulp!® Saltwater Grub - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp...

Gulp!® Saltwater Grub - 4" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gul...

Gulp!® Saltwater Swimming Mullet - 4" - PinkThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkl...

Gulp!® Saltwater Grub - 5" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp...

X-Rap® Twitchin’ Mullet 3-1/8" Purple ChartreuseThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wi...

X-Rap® Magnum Stick 17 - HD GhostThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, ma...

X-Rap® Magnum Stick 17 - HD BonitoThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, m...

X-Rap® Magnum Stick 17 - HD Wahoo UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves,...

X-Rap® Magnum® Xplode 170 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...

X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives t...

X-Rap® Saltwater 5-1/2" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits ar...

Sarda™ 22 - Pink DoradoBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ does...

X-Rap® Twitchin’ Mullet 2-1/2" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wid...

X-Rap® Magnum Stick 17 - AnchovyThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, mak...

Gulp!® 6" Grub - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...

Gulp!® Saltwater Swimming Mullet - 4" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish...

Gulp!® Saltwater Swimming Mullet - 4" - ChartreuseThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish!...

Salt Pro Minnow - 6" - Floating - Fast Food Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Ve...

X-Rap® Saltwater 4-3/4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude ...

X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water an...