Hunting & Fishing - Hard & Soft Baits

Big Game Catcher 8 - 8.25" - Monte CarloThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action ...

X-Rap® Magnum® 20 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnu...

High-Speed Tuna Catcher Rigged 7 - 7.5" - SkipjackDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafte...

High-Speed Tuna Catcher Rigged 8 - 8" - Candy FlossThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...

High-Speed Tuna Catcher Rigged 8 - 8" - SkipjackThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate y...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "...

Kensaki 280 Jig - 7.25" - 9-7/8oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Hot SauceThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in ...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Hot SauceThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in ...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

Kensaki 220 Jig - 6.75" - 7-3/4oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

Kensaki 280 Jig - 7.25" - 9-7/8oz - SlushyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

X-Rap® Magnum® 15 Glass GhostThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

Choppo Saltwater - 105mm - BoneWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosi...

Gulp! Alive!® Saltwater Shrimp - 4" - Pearl WhiteGulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in...

Gulp!® Saltwater Shrimp - 3" - Root Beer Gold/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more f...

Gulp!® Saltwater Shrimp - 3" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley G...

Gulp!® Saltwater Mantis Shrimp - 3" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berk...

PowerBait® Pre-Rigged Atomic Teaser 1/32oz - Pink LadyBerkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have...

4-1/8" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apar...