Hunting & Fishing - Hard & Soft Baits

Tuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favor...

Gulp!® Saltwater Paddleshad - 4" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley...

20' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is ...

20' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is re...

X-Rap® Magnum® Stick - Mint GreenWeighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S ...

Gulp! Alive!® Saltwater Shrimp - 4" - Natural Shrimp - Half Pint ContainerGulp! Alive! baits offer the best alternative to live bait ever produced...

4-1/8" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

High-Speed Tuna Catcher Rigged 7 - 7.5" - SlushyDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted ...

Big Game Catcher 8 - 8.25" - MahiThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elic...

High-Speed Tuna Catcher Rigged 7 - 7.5" - MahiDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted fo...

Big Game Catcher 8 - 8.25" - SlushyThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to el...

High-Speed Tuna Catcher Rigged 8 - 8" - RastaThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy FlossDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...

Big Game Catcher 8 - 8.25" - Candy FlossThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action ...

High-Speed Tuna Catcher Rigged 7 - 7.5" - RastaDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted f...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Dark KnightDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Monte CarloDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...

Big Game Catcher 8 - 8.25" - Black KnightThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action...

High-Speed Tuna Catcher Rigged 8 - 8" - MahiThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your ...

High-Speed Tuna Catcher Rigged 8 - 8" - SlushyThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate you...

High-Speed Tuna Catcher Rigged 8 - 8" - Dark KnightThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...

High-Speed Tuna Catcher Rigged 8 - 8" - Monte CarloThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...

X-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap...

Big Game Catcher 8 - 8.25" - SkipjackThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to ...