Hunting & Fishing - Hard & Soft Baits

X-Rap® Saltwater 4-3/4" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these...

Vortex® Speed 200 Jig - 6.25" - 7oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market ...

Koika 200 Jig - 5" - 7oz - Blue FusilierKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action, id...

Vortex® Speed 150 Jig - 5.75" - 5oz -  Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the marke...

Koika 200 Jig - 5" - 7oz - Black Purple BlueKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action...

Vortex® Speed 150 Jig - 5.75" - 5oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today...

Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the mark...

Koika 200 Jig - 5" - 7oz - AjiKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action, ideal for sl...

Koika 150 Jig - 4.5" - 5oz - Black Purple BlueKoika is asymmetric in design with center balancing to create the perfect fluttering or falling acti...

X-Rap® Magnum® 30 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

Salt Pro Minnow - 6" - Floating - Parrot Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versa...

Gulp!® Paddleshad - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! tr...

X-Rap® Magnum® 30 Yellow Fusilier UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to ...

X-Rap® Magnum® 30 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset...

Salt Pro Minnow - 5-1/8" - Floating - Sand Eel Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity....

Gulp!® Paddleshad - 4" - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gu...

Stunna Bronzeback 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weight...

Salt Pro Minnow - 5-1/8" - Floating - Chrome Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. V...

Gulp!® Saltwater Swimming Mullet - 4" - Salmon RedThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! B...

Stunna Stone Cold 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weight...

Gulp!® Saltwater Shrimp - 3" - Cajun Purple/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fis...

Big Game Catcher 8 - Pink WhiteThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit...

Big Game Catcher 8 - BonitoThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicits sa...

J-Walker 100 Saltwater - Black GoldWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosiv...